Carrie Simmons

Director of Marketing

Business Consultant

(she/her)

Carrie is a seasoned marketing and leadership expert with more than two decades of experience helping organizations and businesses connect with their audiences through purposeful storytelling and strategic brand development.

She founded and led New Ground Creative, a branding, design, and marketing agency, where she partnered with academic institutions, non-profits, and businesses to bring bold, authentic ideas to life. She later served as Executive Director of the Stowe Area Association (SAA), a destination marketing organization representing one of New England’s premier four-season destinations. During her tenure, Carrie strengthened membership, expanded and elevated the Stowe brand, guided her team in delivering high-quality marketing initiatives, and worked to secure the organization’s long-term financial sustainability. She also advanced a brand vision for Stowe that honored its true character while fostering inclusion and belonging—ensuring the destination’s story conveyed an authentic welcome to all who visit.

She brings entrepreneurial experience and a passion for helping leaders be intentional, harness their energy, and navigate pivotal moments with clarity and confidence. A Certified Professional Coach (CPC) through the Institute for Professional Excellence in Coaching (iPEC), Carrie is guided by values of authenticity, balance, curiosity, and community. She believes that when strategy is rooted in connection and communication, businesses and individuals can unlock their full potential and create meaningful, lasting change.

When she’s not working, you’ll find Carrie singing, creating art, reading, watching movies, enjoying seeing musicals, working out, hiking, cross-country skiing, and spending time with her family.