HELM can help you find the right clients by making sure your business looks professional, is accessible on the web, and is reaching your intended audiences. We work with you to define your target market, identify your company's brand, and develop print materials to share with potential clients, collaborators and colleagues. We make sure your business information is up to date, easy to find on the internet, and reflects your attention to design and detail. With our extensive background in the design and construction industry, we can offer targeted suggestions specific to your market and help you define your niche.
In the design and construction world, first impressions are key. Does your website reflect your company's design aesthetic? Does it showcase your best work and the kind of work you want to do in the future? We can create a simple, beautiful and easy to update website for your company. We'll register your domain name, create custom email accounts for your team, write text content, organize photo galleries and get your site up and running in weeks.
Search Engine Optimization
Your website may be beautiful, but if no one can find it in a search engine, it is not an effective form of marketing. We work on developing website content that will increase your search rankings and make sure that the back end of your website is set up to optimize search results by adding keywords and graphic descriptions.
Writing and Earned Media
Earned media can be one of the most cost effective ways to get attention for your work. Need help writing a press release for your next open house and distributing it to local media outlets? Want to submit an article for publication? Looking to put together an entry for an award competition? We can conduct interviews, draft content, or edit content you've provided to help you get the word out in the press about the great work you're doing.
We work with you to create a social media strategy that matches your target audience and goals, including but not limited to setting up a presence on Facebook, Houzz, Google business pages, and Instagram. We can help you earn reviews on key social media sites by coordinating outreach to past clients. Check out our guide to Developing Your Company's Online Reputation.
We work with professional photographers from throughout the Northeast to create stunning professional photography for your website or portfolio. We'll work with you to communicate with clients and coordinate the photography shoot logistics, help select which projects to photograph, and edit the photos as needed.
Need a logo, letterhead, business card or custom office forms? We can create graphic files, digital templates, and even have them printed for you and delivered right to your door. Make a statement with job site signs or vehicle lettering to let potential customers know how to find you. Want to send a postcard to past clients to tell them about your new services, or send a holiday greeting card to your mailing list? We can design, print and mail for you.